Ah, the question on every business owner’s lips: Should I hire an advertising agency, or should I advertise and market myself? Hiring an ad agency means they’ll help you with website development and optimization, search engine marketing, broadcast media, social media, and so on.
To answer the question, here are a few reasons why you should hire an ad agency:
- Internal Expertise: In-house specialists have various approaches for a variety of platforms.
- Time vs. Results: It will be both time-consuming and challenging to focus on your company and marketing at the same time while reaching your goals.
- Techniques: Agencies have multiple platforms and will likely make the best choices for your marketing.
- Access to Lower Rates: Agencies can choose the media platform that offers the best deal and the most effective results.
- Connections: Agents generally have excellent business relationships with media houses and always determine which is best for your specific business while getting a great deal out of it.
- Trustworthy: These agents aren’t pushing to sell you something that may or may not work. Instead of being sales-oriented, they focus more on ensuring results for your company by choosing a platform that works.
- Your Success is Their Success: If they don’t perform, their heads will be on the chopping block. So, they’ll always make sure you get the best quality advertising.
- Matching Costs: Agencies usually get discounts for advertising, meaning they won’t necessarily overcharge you for their services and the media costs. Doing it on your own will leave you with higher media costs – and you’ll have to figure out how to use it, too.
- No Spamming: The agency acts as a barrier between you and the advertising sales rep. So, you won’t be bothered by constant ad sales calls.
There are many other reasons why advertising agencies might be better than doing it alone, but the bottom line is that you want to grow your business doing what you do best – while an agency takes care of getting the traffic.