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MTM-Mats That Matter

CASE STUDY

Mats That Matter

How We Helped

Strategy

Graphic Design

Social Media

Digital Advertising

TV/VIDEO

Client Overview

Mats That Matter provides commercial floor mat solutions designed to stop dirt, grit and water at the door while improving safety, cleanliness and workplace appearance.

Client Overview

Mats That Matter provides commercial floor mat solutions designed to stop dirt, grit and water at the door while improving safety, cleanliness and workplace appearance.

Challenge

Mats That Matter wanted to increase brand awareness, strengthen market positioning, and clearly communicate the value of its Fortress Protection System and Mat Exchange Program. The company also aimed to generate new business opportunities across a wide range of industries by highlighting the importance of workplace safety, cleanliness, and facility protection.

TV/OTT/STREAMING
TV/OTT/STREAMING
display ads
Photo Correction and Animation

The Strategy

Girard Advertising developed a strategic marketing campaign focused on storytelling, brand clarity, workplace safety, cleanliness, and facility protection. The goal was to create memorable messaging that clearly communicated the real-world value of the Mats That Matter Fortress Protection System.

The campaign included:

  • Television commercial production

  • Video storytelling and creative development

  • Brand messaging strategy

  • Digital advertising

  • Media buying and campaign placement

  • Website and marketing support

Through engaging creative and targeted media placement, the campaign positioned Mats That Matter as a proactive partner in workplace safety, cleanliness, and facility protection. The messaging highlighted how the Fortress Protection System helps businesses reduce dirt and moisture, improve appearance, and create safer environments for employees and customers.

The Results

The integrated marketing campaign delivered strong measurable growth through strategic storytelling, television advertising, digital campaigns, and consistent brand messaging. Mats That Matter experienced significant increases in website traffic, direct web visits, customer engagement, and lead generation while strengthening overall brand awareness across multiple industries.

The campaign successfully elevated the company’s visibility, reinforced the value of the Fortress Protection System, and positioned Mats That Matter as a trusted leader in workplace safety, cleanliness, and facility protection.

Website Traffic

269% increase in website traffic

Direct Web Traffic

310% increase in direct website visits

Lead Generation

Significant increase in customer inquiries and leads

Brand Awareness

Expanded visibility across multiple industries

Brand Positioning

Strengthened awareness of the Fortress Protection System

The Results

Girard Advertising developed a comprehensive multi-channel marketing strategy for HM Motorworks combining SEO/GEO/AEO, PPC, YouTube advertising, social media marketing, direct mail, digital advertising, and video storytelling to increase visibility and drive new customer acquisition.

The integrated campaign helped strengthen awareness of both locations, increase website traffic and service inquiries, and support continued growth in car count, appointments, and overall sales.

Website Traffic

269% increase in website traffic

Direct Web Traffic

310% increase in direct website visits

Lead Generation

Significant increase in customer inquiries and leads

Brand Awareness

Expanded visibility across multiple industries

Brand Positioning

Strengthened awareness of the Fortress Protection System

Testimonial

“With Girard Advertising, we’re always dealing with the top of the house. Karen possesses the knowledge, expertise and backup staff to produce a tv, cable and digital campaign with imagination, high production values, efficient use of funds and speed. She knows marketing, creative, media and production. She has developed a production process that controls time and costs. Karen is smart, flexible, and personifies positive energy. She creates a production calendar and meets it. She finds ways to enhance initial plans, without adding cost. Her staff talent perform at a national level, whether in cinematography, casting, direction, or media buying. The entire experience has been most positive for our company. Highly recommended in every way.”

Lou Flanders, Mats that Matter

“With Girard Advertising, we’re always dealing with the top of the house. Karen possesses the knowledge, expertise and backup staff to produce a tv, cable and digital campaign with imagination, high production values, efficient use of funds and speed. She knows marketing, creative, media and production. She has developed a production process that controls time and costs. Karen is smart, flexible, and personifies positive energy. She creates a production calendar and meets it. She finds ways to enhance initial plans, without adding cost. Her staff talent perform at a national level, whether in cinematography, casting, direction, or media buying. The entire experience has been most positive for our company. Highly recommended in every way.”

Lou Flanders, Mats that Matter

“With Girard Advertising, we’re always dealing with the top of the house. Karen possesses the knowledge, expertise and backup staff to produce a tv, cable and digital campaign with imagination, high production values, efficient use of funds and speed. She knows marketing, creative, media and production. She has developed a production process that controls time and costs. Karen is smart, flexible, and personifies positive energy. She creates a production calendar and meets it. She finds ways to enhance initial plans, without adding cost. Her staff talent perform at a national level, whether in cinematography, casting, direction, or media buying. The entire experience has been most positive for our company. Highly recommended in every way.”

Lou Flanders, Mats that Matter