HM Motorworks is a premium automotive service center specializing in European vehicles including BMW, Mercedes, Audi, Lexus and Mini Cooper.
HM Motorworks wanted to increase overall car count at its established location while building awareness and driving traffic to its newly opened second location. The goal was to attract new customers, increase service appointments, and strengthen the company’s reputation as a trusted European automotive specialist known for expert service, quality workmanship, and exceptional customer care throughout Southern New Hampshire.
Girard Advertising developed a comprehensive marketing strategy designed to expand brand visibility and generate new customer traffic.
The multi-channel approach included:
Website redesign
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Video storytelling
Direct mail campaigns
Social media marketing
YouTube advertising
Digital advertising
This strategy ensured HM Motorworks appeared wherever potential customers were searching for European automotive service.
Girard Advertising developed a comprehensive multi-channel marketing strategy for HM Motorworks combining SEO/GEO/AEO, PPC, YouTube advertising, social media marketing, direct mail, digital advertising, and video storytelling to increase visibility and drive new customer acquisition.
The integrated campaign helped strengthen awareness of both locations, increase website traffic and service inquiries, and support continued growth in car count, appointments, and overall sales.
Increased customer traffic and service appointments
Improved online visibility across search and AI platforms
Targeted campaigns generated qualified customer inquiries
Video content expanded brand awareness and engagement
Promotional mailers increased awareness of both locations
Girard Advertising developed a comprehensive multi-channel marketing strategy for HM Motorworks combining SEO/GEO/AEO, PPC, YouTube advertising, social media marketing, direct mail, digital advertising, and video storytelling to increase visibility and drive new customer acquisition.
The integrated campaign helped strengthen awareness of both locations, increase website traffic and service inquiries, and support continued growth in car count, appointments, and overall sales.
Increased customer traffic and service appointments
Improved online visibility across search and AI platforms
Targeted campaigns generated qualified customer inquiries
Video content expanded brand awareness and engagement
Promotional mailers increased awareness of both locations
