Granite State Cabinetry designs and installs custom cabinetry and kitchen solutions for homeowners throughout New Hampshire.
Granite State Cabinetry wanted to strengthen its market presence, attract homeowners planning kitchen renovations and outdoor living projects, and position the company as a trusted leader in custom cabinetry and outdoor kitchen design. The goal was to showcase the craftsmanship, quality, and personalized experience behind their indoor and outdoor cabinetry solutions while generating new project opportunities throughout Southern New Hampshire.
Girard Advertising developed a multi-platform marketing strategy focused on visual storytelling, educational experiences, and showcasing real kitchen and outdoor living transformations. The campaign positioned Granite State Cabinetry as a trusted expert in both kitchen remodeling and outdoor kitchen design while creating meaningful engagement with homeowners actively planning renovation projects.
The campaign included:
Television advertising
Video production and storytelling
Social media marketing
Digital advertising
Brand messaging development
Media buying and strategic placement
Kitchen & Outdoor Kitchen MasterClasses
The highly successful MasterClasses gave homeowners the opportunity to learn about the renovation process, budgeting, layouts, cabinetry, countertops, appliances, and project planning directly from Granite State Cabinetry’s experienced team. Combined with compelling visual marketing and educational content, the campaign highlighted the craftsmanship, creativity, and personalized service behind every project while driving strong consumer interest and lead generation.
Girard Advertising developed a comprehensive multi-platform marketing campaign combining television, OTT/streaming, YouTube advertising, digital marketing, social media, video storytelling, and highly successful Kitchen and Outdoor Kitchen MasterClasses to keep Granite State Cabinetry consistently visible to homeowners throughout New Hampshire.
The integrated strategy significantly increased showroom traffic, strengthened brand recognition, generated qualified renovation inquiries, and helped drive continued sales growth year after year. Through consistent messaging, compelling visual storytelling, and educational consumer experiences, Granite State Cabinetry further established itself as a trusted leader in kitchen remodeling and outdoor living design.
Multi-channel campaigns helped achieve increased sales goals annually
Highly successful Kitchen MasterClasses drove strong homeowner engagement and consultations
Streaming and video advertising expanded audience reach and visibility
Increased showroom visits and renovation project inquiries
Consistent multi-platform marketing strengthened regional brand recognition
Girard Advertising developed a comprehensive multi-platform marketing campaign combining television, OTT/streaming, YouTube advertising, digital marketing, social media, video storytelling, and highly successful Kitchen and Outdoor Kitchen MasterClasses to keep Granite State Cabinetry consistently visible to homeowners throughout New Hampshire.
The integrated strategy significantly increased showroom traffic, strengthened brand recognition, generated qualified renovation inquiries, and helped drive continued sales growth year after year. Through consistent messaging, compelling visual storytelling, and educational consumer experiences, Granite State Cabinetry further established itself as a trusted leader in kitchen remodeling and outdoor living design.
Multi-channel campaigns helped achieve increased sales goals annually
Highly successful Kitchen MasterClasses drove strong homeowner engagement and consultations
Streaming and video advertising expanded audience reach and visibility
Increased showroom visits and renovation project inquiries
Consistent multi-platform marketing strengthened regional brand recognition
