Freedom Cycle is a leading powersports dealership offering motorcycles, ATVs, side-by-sides and snowmobiles from top brands including Arctic Cat, Ski-Doo, Yamaha and Suzuki.
Freedom Cycle wanted to increase showroom traffic and promote seasonal inventory including motorcycles, ATVs and snowmobiles. The dealership also needed a consistent marketing strategy that would keep the brand visible year-round in a highly competitive powersports market.
Girard Advertising developed a multi-channel marketing strategy designed to build brand awareness and drive riders to the showroom throughout the year.
The campaign included:
Television commercial production
Video storytelling
Social media marketing
YouTube advertising
Digital advertising
Seasonal promotional campaigns
The marketing focused on the excitement and lifestyle of powersports while highlighting new inventory, promotions and dealership events.
The campaign helped Freedom Cycle increase showroom traffic, strengthen brand awareness, and promote seasonal inventory through strategic television, digital advertising, social media, and promotional campaigns.
A new series of testimonial-based TV commercials further enhanced customer trust and engagement, contributing to increased sales activity and dealership visibility throughout the year.
Dramatic increase in showroom visits and customer engagement
Increased sales activity across seasonal inventory categories
Testimonial commercials strengthened credibility and brand trust
Stronger visibility in the regional powersports market
Expanded reach through social media and digital advertising
The campaign helped Freedom Cycle increase showroom traffic, strengthen brand awareness, and promote seasonal inventory through strategic television, digital advertising, social media, and promotional campaigns.
A new series of testimonial-based TV commercials further enhanced customer trust and engagement, contributing to increased sales activity and dealership visibility throughout the year.
Dramatic increase in showroom visits and customer engagement
Increased sales activity across seasonal inventory categories
Testimonial commercials strengthened credibility and brand trust
Stronger visibility in the regional powersports market
Expanded reach through social media and digital advertising
